Criteria 1: Quality
The Selection Panel will evaluate the calibre of the participating artists and their teams. The panel may consider:
- The track record and previous successes of the participating artists, including their past releases and performance history.
- The organisational capacity of the artists' teams (including label and management) to effectively execute the proposed activities, as demonstrated by their achievements and professional profiles.
- The diversity of the artists and their teams, including representation of underrepresented communities within the music industry.
- The cultural value and relevance of the artists’ work for Australian and international audiences.
- The strength and readiness of the artistic support material provided, such as demos and artist profiles.
Criteria 2: Impact
The panel will assess the potential of the participating artists to contribute to the growth and sustainability of the Australian music industry. They may consider:
- The clarity and thoroughness of the artists’ plans for their participation in the program, including the proposed activities and anticipated impacts.
- The potential of the artists to achieve strong measurable critical and/or commercial success from the recordings produced.
- The extent to which the artists' participation can increase the visibility and consumption of Australian music on various platforms (radio, streaming, sales, etc.).
- The potential of the artists’ work to reach diverse and wide-ranging audiences, both locally and globally.
- The contribution of the artists' participation to the development of First Nations, female, or non-binary music artists, artists with a disability, regional artists, or artists from any other underrepresented group.
- The degree to which the artists demonstrate forward-thinking strategies for their career growth and long-term sustainability.
Criteria 3: Viability
Advisors will evaluate the feasibility of the artists' plans, including their budget, release strategies, and marketing efforts. They may consider:
- The viability and achievability of the project plans submitted by the artists, including a realistic budget, release timelines, and overall planning.
- The strength of the artists' marketing and promotion strategies, including a well-defined audience development plan and evidence of market demand.
- The resources allocated by the artists and their teams (including financial and/or in-kind support) to ensure successful project completion.
- The financial capacity of the artists and their teams to undertake the proposed activities, based on their financial statements.
- The readiness and experience of the key people and partners involved in the artists’ projects, including their track records in delivering similar successful outputs.
- The presence of appropriate safety and wellbeing practices for all participants during the project.
