ARIA calls for urgent action to connect local music in public consultation on radio code

ARIA calls for urgent action to connect local music in public consultation on radio code

The Australian Recording Industry Association (ARIA) and the Phonographic Performance Company of Australia (PPCA) today welcomed the public consultation on Commercial Radio Australia’s (CRA) draft Code of Practice (The Code), highlighting the crucial opportunity to ensure Australian radio audiences have a chance to connect with Australian music.

ARIA thanks the Australian Communications and Media Authority (ACMA) for acknowledging the need for reform following consistent industry representation from ARIA, our members, and the industry over many years. ACMA also made it clear that listeners should provide feedback on the current Australian music provisions.

ARIA and PPCA CEO Annabelle Herd said: “This is the first time in decades we’ve seen real momentum for change. We cannot miss the critical chance to give our homegrown music the radio airtime it is supposed to be getting under broadcasting legislation. It is long overdue.”

ARIA is encouraging the listening public, artists and industry to make submissions before consultation closes on Sunday 18 May.

To get Australian music heard by Australian radio audiences, three critical changes must be adopted:

1. Local Music in Prime Time.

To reach Aussie audiences Australian music should be played when people are actually listening! The code must ensure local music is played during peak listening hours.

2. More Aussie music. Bigger impact.

Local radio should play more local music: no excuses. If not 25% across the board, then at least enforce the rules we already have.

3. Champion fresh and local voices.

Redefine “new music” so fresh Aussie sounds get a spin. More new tracks mean the Code will better serve young and diverse local audiences

“These rules exist to serve Australian radio audiences. Effective rules and better enforcement will have a big impact on our local culture and the listening experience for all Australians. But change is not a given: CRA erroneously believe the current system is fair and effective. While there are pockets of positive change happening in commercial radio, CRA have not and will not propose any reform. To shape a system that better connects our audiences, talent, sounds, and stories – we need people to speak up,” Ms Herd continued.

To have your say, head to the CRA website by 18th May. https://cra.au/code-review

For more information, please contact:

Andrew Knowles

M: 0449 510 357

E: andrew@skmediagroup.com.au