ARIA and PPCA Welcome the NSW Contemporary Music Strategy 2024

The Australian Recording Industry Association (ARIA) and the Phonographic Performance Company of Australia (PPCA) today welcomed the launch of the NSW Contemporary Music Strategy 2024, a transformative 10-year policy that aims to position NSW as a global music destination and a powerhouse of the national industry.

The strategy celebrates 65,000 years of storytelling, champions best practice and outlines a clear vision to enrich communities across the state. It was unveiled last night at the Oxford Art Factory by the Hon. John Graham MLC NSW Minister for the Arts, Music and the Night-Time Economy, Jobs and Tourism; alongside Emily Collins, Head of Sound NSW Department of Creative Industries, Tourism, Hospitality and Sport, and Chairperson of the Sound NSW Advisory Board Jessica Ducrou (pictured).

ARIA and PPCACEO, Annabelle Herd, who serves on the Advisory Board guiding the strategy, said: “This policy is a defining moment for the NSW music industry. It sets out a clear vision for a thriving, sustainable future while recognising the transformative power of music to connect, inspire, and drive economic growth.”

Developed with input from the Sound NSW Advisory Board, the strategy includes key initiatives that include fostering recorded music and advocating for a national elite tertiary education institution for contemporary music professionals, an idea first proposed by ARIA. Consultant Megan Brownlow, who will host the Accelerate program for music industry professionals at the inaugural ARIA Innovator, als0 provided critical insights that shaped the policy.

ARIA extends its gratitude to Minister Graham, Premier Minns, Emily Collins, Jessica Ducrou, and all Advisory Board members for their dedication to this initiative. Their leadership ensures that the pre-election commitment to supporting music in NSW is realised.

The full NSW Contemporary Music Strategy 2024 is available here.