The ARIA Innovator Conference will bring global knowledge to Australian shores, and uncover what’s next for music, entertainment and media at large. It is designed to give our industry a competitive edge in centralising leading research, insights and opinion from various industries across one day of exceptional programming.
Please note this conference has been pitched at mid-level industry and above. Places will be limited to appropriate audiences for the content. Space is strictly limited.
Featured sessions include:
Keynote: Music people are natural entrepreneurs
Panos A. Panay, President, The Recording Academy and GRAMMYs
Through the first person experience of a globally successful music entrepreneur, learn how to leverage global audience trends, innovative technology, and inclusivity to expand Australian artists' reach, while navigating discoverability challenges in a crowded global market.
New ways of marketing
Gabi Lopes, SVP, Global Insight at Universal Music
Learn how to leverage global consumer data and behavioral insights to inform their marketing strategies and fan engagement on social media platforms and distribution channels like Spotify. By understanding evolving audience preferences, participants will develop targeted promotional strategies to increase artist visibility and fan engagement in a competitive digital landscape.
AI the right way
Dr Nici Sweaney, AI expert and data scientist
Learn how to use AI tools to boost efficiency and speed to market for Australian music businesses of all sizes.
Dr Nici is an AI expert and data scientist who spent a decade consulting for global organisations like the UN, World Bank, and AUS Aid before founding Ai Her Way in 2023. This practical session will include a live demo of automating data for better insights and a takeaway booklet of useful AI tools. _________________________________________________________________________________________
Culture and Digital Strategy: A Conversation with Dr. Marcus Collins (Presenting via VC)
Featuring Dr. Marcus Collins in conversation with Zara Seidler
Dr. Marcus Collins, best-selling author of For The Culture and former Chief Strategy Officer at Wieden+Kennedy New York, will unpack how culture influences everything we buy, do, and believe in. With experience leading digital strategy for Beyoncé, launching McDonald’s brand resurgence, and working with global giants like Apple and Google, Marcus will explore how the music industry can leverage culture – especially digital culture – to drive engagement and action. _________________________________________________________________________________________
Creative Entrepreneurship: How to Make It Pay
Featuring Solai Valliappan, Natalie and Ricky Kradolfer, moderated by Megan Brownlow
Turning creativity into a sustainable business is no easy feat, but it’s possible with the right strategy. In this session, music entrepreneurs Natalie and Ricky Kradolfer (Amplify Music Education) and venture capital expert Solai Valliappan will share practical insights into securing funding and scaling creative ventures. From securing investment to building a globally competitive business, this session will provide actionable takeaways for artists, entrepreneurs, and industry leaders alike.
click here to register your interest in attending. This is a free event, supported by Sound NSW.